Articles
How To Become A Token
The easiest way to tell the difference between a token and a treasure is not how they look but where they are used. Tokens always have conditional acceptance.
The Job Joy Scorecard
The only thing worse than turning down a job opportunity you should have accepted is accepting one you should have rejected. Trust me.
In the heat of the battle for better opportunities, my career instincts are to maximize the title, role, pay and situation for myself. Unfortunately, this means using the same persuasion tools that earned me the job offer to evaluate my job possibilities. Just when I need a coach I'm mentally stuck as a cheerleader, calling plays based on what I feel.
To The Leader Thinking About Leaving
Why do we really resist walking away from jobs and people?Quitting, leaving or de-committing should be a typical part of being alive, not a terrifying part of being employed.
15 Signs of a Great Social Media Manager
From Fortune 500 corporations to mom & pop shops, community management is arguably the most pivotal function of any social media team. A brand is the sum of its parts and oftentimes the person behind the social channel becomes the eyes, ears, voice and face of your brand's online footprint.
How To Spot The Best and Worst Content Marketing Strategies
Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices: FORMAT - “We use video, images and real-time engagement…”
5 Signs Your Brand is Abusing Social Media
Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________. The word you used to fill in that blank reveals all you need to know about how successful social strategies will be at driving growth in your organization.
Career Poker: Knowing When To Cash In Your Chips
Perform a quick Google search for advice on exiting or entering a job and you'll find millions of articles dedicated to helping you make the critical hold 'em or fold 'em decision. Most of this guidance, however, provides a very reactive, even passive formula to decision making.
3 Steps To Discovering Your Personal Brand
In its simplest form, your personal brand is the answer to this all-important question: what do people think about me?Or, stated a more complex way, what equity does my reputation have in the minds of those who matter?For most of us, our personal branding efforts consists primarily of doing a good job, working hard and treating people with respect. After all, this is what leads to promotions and positive job evaluations, right? Maybe, but why leave something so important as your reputation to chance?
