How My Trip To Uganda Redefined the Meaning of “Normal”

“Do you feel normal yet?”

I’ve been asked that question on several instances since returning from Uganda last month and it provokes a great question in response: What is normal?

This trip has truly redefined what “normal” means and I hope I don’t qualify for enrollment any more. The video below captures a few of the people, places and moments that captured my heart while abroad. I created it more for myself than anyone else. To remember and remind. To celebrate and challenge.

My original plan was to go to Africa as mosquito bait and to help poor people. I couldn’t find either (only 1 mosquito bite the entire trip!) and instead I discovered rich people who praise God every day. They just happen to live in poverty.

Seeds are being planted all over Uganda. From orphanages and safe houses to farms and start-ups, I look forward to sharing the amazing stories that are being written right now.

Over the next 12 months I’d like to raise $28,000 for one particular story – the girls of Christine’s House. I previously wrote about my time with these brave sisters. They are bold and innocent. Strong yet shy. And they love to sing!

The $28,000 is what it takes to keep the safe house running for 1 year, including support for their babies, food, education and medical. My wife, Alisha, and our 2 kids have been praying for Christine’s House and I can’t wait to take them back to Uganda at some point to see it firsthand.

Join us in that prayer and, if you feel the urge, join us in financially supporting this wonderful work.

Welcome to the new normal.


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Just You Wait

Great reminder from an awesome lady… who happens to be my wife.

My Mommy Stuff

Photo Courtesy of Masterpeace Creatives

I love that my daughter is so much “easier” than my son. It’s not just because this is my 2nd time around. She really is a calmer, more laid back child and a much better sleeper. (Although Caleb set the bar really low for sleeping through the night.) But no sooner than I finish my sentence, someone, a woman and mother none the less, udders those 3words.

Just. You. Wait. 

Did you hear that? It was the sound of my happy 2nd child bubble being popped. “Just you wait until . . .” (fill in the blank with some negative remark). Thanks lady! That’s what every mom of 2 little kids wants to hear . . . your negative input! I didn’t ask for your opinion, nor did I walk by you and blurt out this information. You commented on how peaceful my child was…

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I Went All The Way To Africa To Help Poor People And Couldn’t Find Any

 Not a single one.

I saw people eating scraps of maize. Torture survivors. Pregnant rape victims. Lepers. Crippled grandmothers. Blind great-grandmothers. The list goes heartbreakingly on.

I witnessed thousands of people living in poverty this week but not one poor person. In fact, the people I encountered were so rich I felt spiritually under-dressed for the trip.

The primal huts and slums of Katwe, Nateete, Gulu and Pugwini all live up to their National Geographic expectations. Smells of charcoal, raw food, diesel and decay. Scavenging varmint. Rusty red air. Naked children. Archaic commerce with little modern mechanization.

The poverty is so unreal it feels like a bad dream. Then you remember it’s someone’s daily reality.

Pugwini, Uganda

Uganda’s collective facial expression is stoic. Her body is beautifully resilient yet her mind is tired. Uganda works just as hard as she prays. Financially, emotionally and spiritually left for dead, Uganda is a rotting cog in the machine that is Africa.

But still I saw no poor people.

Though we share the same sun and 24-hour day, time in Uganda passes very differently than in America. For many of us in the United States our days are disposable. Each one is used for a specific thing and then tossed into the landfill of our busy life as we reach for another thing. Things are important to us.

The Ugandans I observed seem to savor the day, with little rush to get to the end yet an appreciation that they did. They seemed grateful for today but very neutral about tomorrow. I expected hopelessness but found hope. I suspect my American definition of the word blinded me to what it really means. Things are not important to them.

Gulu, Uganda

By all global economic measures I am a rich person. So I went all the way to Africa to help poor people. Instead I discovered how rich they are and that the poorest people were actually back in my country.

I’m not making light of their poverty and suffering. It’s real. It’s happening right now. It’s beyond explanation. It’s wrong. It pisses me off. But most of all it makes me sad.

But God makes beauty from ashes and Uganda is His next top model.

The people I encountered love God with their whole heart. They are unashamed to sing, talk or share about Him. They love one another. Many of them have suffered horrors at the hands of their own countrymen but many more are striving to save their community.

And I humbly stand with them. This week wasn’t a “poverty safari” to observe slum dwellers in their natural habitat. It wasn’t a bucket-list mission trip to check off on my Christian scorecard. It was God’s will working though His people and I confess that I was tardy reporting for duty.

“Dear children, let us not love with words or speech but with actions and in truth.” (‭1 John‬ ‭3‬:‭18‬) 

I thought I would see poor people in pain. I discovered rich people who happen to live in poverty.

I saw barefoot kids run to inspect Daryl’s white skin (they call Caucasians “mzungas”) and love on him.

I saw naked orphans with flies orbiting their bodies giggle with joy for piggyback rides.

I saw national chess champions practicing in one of the worst slums in the world.

I spent the day with a guy who was once too broke to afford rat poison and kill himself – now there’s a Disney movie in production about his work in the slums of Katwe.

I saw former drop outs and opium addicts who were now star players for their soccer club.

I met a teenage rape survivor who forgives her attacker and wants to be a veterinarian.

Most of all, I saw people who are just as normal as I think I am. Not everyone was from a slum or a hut and several were very well educated. In fact, we spent time with 2 gentleman, Jimmy and David, who reminded us of ourselves.

In all fairness, for every story of overcoming poverty there is also a story of unhealed, unresolved pain. I didn’t see any poor people in Uganda but I know they exist. Despite being seemingly broken beyond repair I saw very many smiles and laughs.

And tears.

Most days I rationed my tears until I was safely in my hotel room, for fear I would bring even more rain to their parade. I wasn’t always succesful. As I stood in front of the 30 teenage girls at Christine’s House, who had all been savagely abused, I lost it.

I told them I love them and have been praying for them for quite some time. I told them I have a daughter, a wife, a mother and sisters, and that it makes me sad to think of this happening to them. I told them since God adopted us out of sin into His salvation, we are all family. They are my sisters and daughters.

I told them I don’t just want to pray for them anymore. I want to do something. We all can start somewhere and Sports Outreach, Freedom 4/24 and Christian Relief Fund are just a few of the organizations making it easy to get involved.

The next day we sang and worshipped God together. I read Matthew 5 and taught about being the salt and light of the world, with the help of a very patient translator. They showed me how to make African donuts and proudly showcased their dress making skills. Some are already building houses and huts, planting crops and cities and giving God big-time glory. They want better for tomorrow while making the best of today.

The girls of Christine’s House are beautiful dreamers. And it’s contagious.

To be honest, I did more “ministry” in 1 week in Uganda than 1 year back home. They are rich and invested generously into me. They taught me that living in abject poverty doesn’t mean you live in absolute despair. Joy isn’t the absence of problems it’s the presence of God.

I went to Africa to find and help poor people. Instead I found impoverished people who helped me.

What’s Next?

My present prosperity isn’t meant solely for my pleasure. We’re so fortunate in this country to possess more than we need and I believe it’s in order to meet someone else’s need. Now.

Not once the 401(k) is maxed out and the hard wood floors are installed. Now.

The Body of Christ was pre-wired with a generosity reflex. A desire to help. A burden to bless. Mine is Africa. I’ve known it for a while and regret my delay in really responding.

I think this trip was an invitation to join Him. Is it too large a task for God to restore orphans, victims and widows into thriving citizens? No. Is it impossible to imagine that God would use us to participate in this task? Nope.

What a gift! The opportunity to plant seeds, literal and eternal, that yield a guaranteed harvest of hope, grace, peace and unity.

You know, the stuff all those rich people have.

Chris and Daryl – Humbled to call them brothers


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Why Africans Close Their Eyes To Sing

Do you lose points on your Christian scorecard by keeping your eyes open during prayer?

I’m an “eyes open” kinda guy during church and worship services. Even during prayer I prefer to keep the peepers unleashed since closed eyelids usually signal to my brain that it’s time to sleep. Or daydream. Neither of which is very conducive to a conversation with my Maker. 

Perhaps I earned some points back today in Uganda as we participated in the local team’s morning devotion and I closed my eyes. I struggled to suppress the voyeuristic urge to simply watch them sing, pray, read and worship as it was truly something special. Lest I become a mere spectator, I quickly shut my eyes so I could get in on this good ol’ African worship. 

It was a timely reminder that God’s love is truly universal and His people share a connection spanning countries, continents and census data. 

The Ugandan group speaks about God with gritty assurance, a strain of battle-tested faith born from adversity and answered prayers. Their prayers are direct and familiar. Their songs were not rehearsed nor their voices refined, but they were real. Raw.

Lydia, a former slum-dweller turned worship leader, played a “vintage” keyboard while a young guitarist attempted to find the chord. Instead of eloquence of speech or elegance of song, we all harmonized with our hearts. God smiled on this moment and it was a truly amazing way to start the day. I wonder why I don’t do this everyday.

So I kept my eyes closed a bit more today but only during the devotion. Afterwards we started our trek around Kampala to see the city, the slums and the people. They were wide open then.

More to come!

Post-devotion small talk with Daryl and Robert

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Why I’m Going to Uganda as Mosquito Bait

I’m traveling to Uganda today because God told me to.

It was more of an invitation than a command. I didn’t literally hear His voice but in my thoughts, dreams, prayers and desires, this beautiful continent has been a magnetically constant force. I’ve followed the breadcrumbs from Texas to Washington Dulles Airport where I’m waiting for the next step forward. Only 7,000 miles to go.
I’m not going alone. I’m actually a wingman on this mission, accompanying 2 guys whom I admire more than I let on. 

Daryl, the ringleader, is a never-dimming strobe light of ideas, information, and enthusiasm wrapped in this country-bumpkin-turned-renaissance-man exterior. 
Chris, our stoic co-pilot is a pillar of civic steel who possesses an uncanny mixture of politically correct wisdom and non-politically correct wit.   
As for me, I’m the roadie. I think they are bringing me along to carry their bags and as bait to attract African mosquitoes away from their precious plasma. Seriously. 
Sports Outreach Institute (the organization we’re working with) does a pre-trip audit of trade skills, sports experience and other universally useful human abilities to assess how volunteers may contribute during their stay in Uganda. I believe I may be the least qualified to add value since my prowess designing PowerPoint slides and sending cliche-riddled business emails is of little use in the slums of Gulu beyond the reach of wifi. 
But then I remembered God’s track record of using the unqualified. 
I’m hopeful what little I have learned about business can possibly be used to create value for my brothers and sisters in Uganda, a country ripe for restoration after years of unimaginable decimation.
I’m also humbled to think what they will teach me. Transforming me, the unskilled but willing giver, into a recipient of the very love I hope to reflect. 

Whatever the case I know God brought us together for a specific reason and I look forward to a journey that takes us beyond the safe shores of convenience.  

I’m eager to venture into wider seas where the waves and wind create the perfect window to witness His true mastery. And the power of insect repellent.

If you’ve been on a mission/vision trip before I’d love to hear your feedback, advice and suggestions. Leave me a comment or hit me up Twitter or Instagram.
What I’m Reading

Queen of Katwe by Tim Crothers

Who I’m Missing 

Love ’em big as the sky!

Where We’re Going


How I’m Feeling

Caffeinated, eager, anxious… forgot to eat lunch

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How To Spot The Best and Worst Content Marketing Strategies

Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices:

  • FORMAT – “We use video, images and real-time engagement…”
  • MEDIA – “We create paid, owned and earned experiences…”
  • CHANNEL – “We use Facebook, Twitter, YouTube, LinkedIn…”
  • SOURCE – “We have curated, syndicated, and costume content…”
  • INTENT – “We drive traffic to our blog for lead gen and SEO…”

How To Spot The Best and Worst Content Marketing Strategies - Adrian ParkerThe only answer you won’t hear is “I don’t know.”

While these inputs represent vital building blocks for connecting ideas, communities and people, successful content marketing strategies start with 2 core questions:

1. Who are we talking to… and why should they care?

2. What are we saying… and why should they share?

Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. A content marketing strategy dependent on a specific channel, format or source will soon be on life-support as technology changes and interest wanes.

There is a better way. At Intuit we’ve had the opportunity to test, learn and iterate on several campaigns targeting global business professionals and small business owners. The content marketing strategy we’ve adopted focuses on maximizing the 2 core questions and scaffolding our content plans around consumer-driven motivations.

The best and worst of content marketing strategies come to life in 4 types:

4 Types of Content Marketing Strategies - Adrian Parker

WORST: Vanity Content

With lagging consumer relevancy and even lower trust, many traditional, outbound marketing tactics fall into the vanity category. Companies struggle to hit tomorrow’s revenue forecast and reach today’s audience with yesterday’s playbook.  Until recently the marketing solar system revolved around products and brands, not consumers. Mass scale was rewarded, encouraged and expected. Vanity content strategies are like a bad blind date that expects you to pay for dinner after blabbering about themselves through three painful courses. To be fair, vanity content pieces do have a place and a purpose but a strategy built on this approach is destined to fail. Just say no.

GOOD: Conversational Content

Conversational content powers Twitter timelines, serving as a virtual village where ideas go to spread or die. The steady stream of share-bait presents easy access to news, information, updates and random distractions. Done right, this approach requires dedicated resources who are equipped with the right tools and empowered by leaders. Like a great dinner party, the key to great conversational content is to start the discussion, not own it. Conversations can quickly become viral or convictional based on how audiences respond so leave room for the unplanned.

BETTER: Convictional Content

Content that evokes emotions, strengthens beliefs or confronts assumptions is challenging to produce yet powerful to consume. We often speak of “humanizing” or “personifying” our brand, alluding to the notion that people connect more easily with other people. This approach works extremely well when focused on the people behind your products and a story bigger than your brand. What this content approach lacks in scale it makes up for in transparency and trust. Great content elicits an action, which is the ultimate goal of most brand marketing and media. Instead of asking for the action, convictional content asks for a discussion.

BEST: Viral Content

The word “viral” has been abused more than Charlie’s bitten finger. By definition, the term denotes that new consumption comes from the activities of current consumers. Or said another way, users begat other users. Even within Intuit virality has various degrees. Sales enabling content for QuickBooks Online Accountant Edition (B2B) performs very differently from a TurboTax video campaign (B2C). While every piece of viral content isn’t necessarily marketing, all viral marketing delivers on the core 2 motivators: giving consumers a reason to share and care.

It begs an obvious question: In a world transformed by digital technology, why is viral content so prevalent online yet elusive for marketers? Easy answer: We’re busy creating innovative ways to talk about what we know best – ourselves.

Let’s Talk

In business, strategies answer obvious questions and question obvious answers. Any content plan will evolve over time but should always serve as a true north representation of what and who your brand stands for. Last week at Social Fresh West in San Diego I had the opportunity to discuss how to drive digital results by focusing on relationships. This “Care & Share Model” illustrates how it came together using a recent case study from Intuit. You can check out the full presentation on Slideshare or below.

I look forward to hearing how brands and small businesses alike tackle these challenges. If your content strategy had a Facebook page, would any of your customers like it? Leave a comment below with how you would rank your own content marketing strategy. Feel free to link to examples!


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Put A Ring On It: Moving Beyond Social Engagement

Day 1 of Social Fresh WEST is off to an amazing start. It’s always great connecting with new and familiar faces as we learn and laugh together. The slides below are from Put A Ring On It PDF - Adrian Parker - Social Freshtoday’s keynote, Put A Ring On It: Moving Beyond Social Engagement. Be sure to follow along if you’re here in San Diego or online. As always, leave a comment below or send me a Tweet with feedback or questions. [Click here f you want to view the slides directly on SlideShare.]

Stay fresh!


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5 Signs Your Brand is Abusing Social Media

Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________.

The word you used to fill in that blank reveals all you need to know about how successful social strategies will be at driving growth in your organization. Abuse – defined as “abnormal use” – simply means the utilization of something for a purpose it was not manufactured for. Pencils as cue tips, credit cards as therapists, food as a best friend and people as punching bags are all obvious examples of something abnormally used.

If you or your team have misaligned expectations about the role of social interactions there isn’t much chance fitting the proverbial square peg into the round hole. Over the last 3 years I’ve had the opportunity to speak to and coach business leaders across the globe and I’ve learned to spot the social media abusers fairly quickly. There are usually 5 ways businesses abuse social media so watch out for these warnings signs in your organization:

5 Signs Social Media Abuse - Adrian Parker Intuit

1) You get an email every month asking how much revenue was driven from Facebook. Social connections and peer recommendations hugely impact purchase decisions but using your channels as a direct response vehicle is the #1 sign you’re an abuser. This offense is worsened if you actually reply to said email with a dollar figure and no other context about your customers. Measuring the value of social activity purely in dollar signs is like measuring the ROI of your mom by her life insurance amount. It doesn’t make sense and actually impairs the ROI of your efforts by missing the bigger picture (lifetime value, media efficiency, loyalty, recommendations and trust). Click here for more on social attribution models and ROI.

2) Your customer care team isn’t actively monitoring social channels. When you said “yes” to using Twitter to connect with customers you also said “yes” to providing timely answers and follow-up to relevant inquiries. It’s a marriage. For richer or for poorer you have a responsibility to be present in the conversation even when it’s not convenient. Companies that sell or serve online have an obligation to treat online conversations in the same manner they would address a face-to-face interaction. Would you like to know how responsive you are as a brand? Try the Twitter Customer Analysis report from Simply Measured (it’s free).

3) You talk about yourself all day. Every day. Can you (Adrian is hot) imagine how (Adrian can’t cook) annoying (Adrian is from Texas) it is to attempt to (Adrian misses his hair) converse with (Adrian wants you to read this) someone who is constantly (Adrian has a budget meeting today) talking about themselves. Just stop it. Inside our companies we all spend an obsessive amount of time talking to, at and about our products as if the earth is still flat and the sun revolves around them. Outside your conference room is where the real world starts. It’s round, customers are real people and relationships matter. Here’s my 37-slide point-of-view on how to create content that drives connections.

4) The leaders who decide social budgets, staffing and resources aren’t active online. Your CMO doesn’t need to have a verified Twitter account or a custom WordPress blog but the key trigger-pullers in your organization do need to be present and participatory online. It truly is the only way to form an accurate end-to-end picture of how to best utilize social as a business mechanism. Imagine Jennifer Quotson, Visual Merchandising Director for Starbucks, procuring vendors to redesign their stores without ever stepping inside one. Better yet, picture Ross Meyercord, CIO of, deciding next year’s staffing and expense plan without an understanding of customer trends or cloud adoption rates. It’s laughable but it happens more frequently than you think. As a leader, when you reduce your brand’s online experience to a row in an Excel spreadsheet you’re ill-equipped to make intelligent decisions about how best to drive growth. Shifting a company culture to a social first mindset isn’t easy but here are some tools to start the journey.

5) One team “owns” social media or mobile. Social media is ultimately about connections, not control. If one group holds the keys to the kingdom (either by design or default) you’re driving a Porsche 911 stuck in neutral. The true power of these peer connections is realized when a company’s culture embraces engagement as an opportunity to learn, hear and connect more with the people who keep you in business. It’s not a PR function or a marketing campaign, though those are key elements. With 1 billion people on Facebook and half the United States using a smartphone, digital and mobile strategy is everyone’s job. Realign your team and recalibrate your mindset or you may very well be the bottleneck to progress. Not convinced? Here are 4 reasons your social strategy is incomplete without mobile.

Abuse – abnormal use – can be expected with nascent, emerging technologies that require us all to flex muscles in new ways. With constant change comes constant learning. The opportunity lies in dispelling misinformation regarding interactive marketing and enabling both teams and leaders to learn new ways to drive growth from the inside out. Stop the abuse and take the time to do it right.

I’d love to hear from social media leaders and marketers alike. What are some ways you see social engagement mis-used in organizations and what are the barriers to increasing our social IQ? Leave a comment below.


Filed under Interactive Marketing, Leadership, Social Media

Why Fat, Foolish, Nervous People Make Better Leaders

Fat Foolish PeopleIt only took me a few decades but I’ve learned the only way to get somewhere new is to ask for directions. If I’m never the new guy at the office I’ll never be the VP of the division. If I’m never the fat guy at the gym I’ll never be the fit guy at the beach. My nervous first date was a requirement for my eventual 30th wedding anniversary. Every MVP was a rookie and every star on the Hollywood Walk of Fame was once a “nobody.”

The real lesson is that success is easier to envy than emulate. Acting like you have the answers is much harder in the long run than simply asking for help. I believe being unfamiliar and uncomfortable is the only path to being strong and certain.

In the short-term, it’s simpler to insulate yourself in a cocoon of comfort, convenience and predictability. But that same cocoon becomes a coffin when you starve off the very thing you need to ensure healthy growth – change. So I’m learning to embrace errors and seek surprises. For better or worse, problems pave the way to solutions. Permission to fail is the tool to succeed.

After all, smart  men were once fools who asked for help. Wise men never stop asking.

So be the fat, foolish, new, nervous guy – just don’t stay that way. Watch out for the know-it-alls, they secretly want to be just like you.


Filed under Leadership, Learnings & Insight

Career Poker: Knowing When To Cash In Your Chips

Perform a quick Google search for advice on exiting or entering a job and you’ll find millions of articles dedicated to helping you make the critical hold ’em or fold ’em decision. Most of this guidance, however,  provides a very reactive, even passive formula to decision making. If you simply wait until you’re dissatisfied with your current role or presented with a better option, you’re paying huge opportunity costs in the form of unnecessary angst, frustration and inefficiency. Proactive career management requires a tops-down look at these decisions.

Admittedly, I’m a horrendous poker player (seriously, don’t even ask me to shuffle cards) but the dynamics of absorbing environmental cues, adapting to uncontrollable circumstances and risk management are a great blueprint for building better career decisions.

Career Poker Knowing When To Cash In Your Chips

1) Know how much you can lose

In poker, folding a hand isn’t losing – it’s quitting before you lose. Amazing winners are awesome quitters who limit their losses on bad hands. A winning game plan starts with a strategy for losing the right way. How much are you willing to bet and what are the indicators that signal you’re losing? Good poker players don’t play more than 50% of the hands they are dealt. Each one has a starting hand requirement that determines when to hold ’em and when to fold ’em.

2) Play tight and aggressive

There are 169 possible starting hands in Texas Hold ‘Em. Tight and aggressive players limit their play to only the top 10 hands – or about 6% of the hands dealt. Career poker requires each player to predetermine and measure exactly when to bow out. I started my new role at Intuit 13 months ago and within the first 6 months I created 3 requirements that would signal its time for me to fold:

#1 – I’m in the way. My background and skills are insufficient to lead the team and there are better candidates present. Simply being temporarily insufficient isn’t a deal breaker because that doesn’t mean you’re not the best fit for the role. It just means you need to learn and get to a break-even point faster.

#2 – My leadership and management approach are no longer a fit for the requirements to be successful. There’s rarely a need to force a square peg in a round hole.

#3 – I fulfill the initial charter of my role (launch and lead a new Center of Excellence) and can expand my scope for greater impact in another capacity .

3) Count your chips

What’s the market compensation range for someone in your field with similar skills and experience? Don’t know? Find out using Glassdoor or any number of websites that provide a peek inside the salary mechanics of major companies. Winning is not solely based on income but maximizing your earning potential is a significant contributor to future opportunities. If you’re underpaid by 30% or more it may be time to address the value discrepancy or look to roles that provide more equitable compensation models.

4) Higher stakes mean higher risks

What’s the biggest difference between a poker game with $2 stakes versus $20 stakes?  Skill.  As the stakes rise so does the average skill level of the other players. Mastery of a low stakes game does not translate into continued success at higher levels. Smart poker players are intentional about where they play and who they play against. More often than not, your pursuit of higher positions and income is also a pursuit of more responsibility. Do you want your boss’s job? Do you want your boss’s boss’s job? Think about it before raising the stakes on your own game.

5) Pay attention to the other players

Poker is a game of odds and observation, with opportunities to flex both sides of your brain.  While you’re watching the cards don’t forget to keenly pay attention to the other players for tells, bluffs and play styles that influence your success. One supremely beneficial tool in the game of career poker is LinkedIn. It’s a great tool for identifying individuals who have positions you aspire to and then mapping their journey. Do they have MBAs? What’s the average age or tenure in a certain industry? What skills or past experiences are a common thread among certain roles? Another great observational tool on the job is the lost art of asking. Many senior leaders are refreshingly candid about their career history and offer simple advice for moves you should emulate or landmines to evade.

Have you ever seen someone move into a high profile role or promoted to a position ahead of their time? These aren’t accidents. They are the result of patiently and intentionally building up career value (chips) over a period of time and leveraging this value to place well-timed bets when the cards are right. Like anything worthwhile, it’s much easier said than done but the rewards can far outweigh the risks if you’re willing to invest the time to truly build a career, not just a job.

I would love to hear your thoughts. What are your requirements for doubling down on a role or taking a bet in a new position?


Filed under Career, Leadership, Learnings & Insight