Adrian D. Parker leads the global online experience for Patrón Spirits Company, manufacturer of 15 premium spirits including the #1 tequila in the world. As an entrepreneur, practitioner, leader and strategist, Parker has produced award-winning experiences for some of the world’s most notable brands. Prior to Patrón, Parker was Global Head of Social, Mobile and Emerging Media for Intuit’s Accounting Professionals Division, directing the strategic vision for leveraging peer influence and tech innovation to support QuickBooks and TurboTax software users. He also served as Director of Social Media and Digital Strategy at RadioShack Corporation where his team was recognized across the industry for innovations in mobile marketing, social strategies & digital advertising. Parker’s pioneering work with Twitter, foursquare, Facebook, Apple and other tech platforms has been featured in notable case studies and books. He also serves as a multi-channel consumer advocate responsible for developing interactive programs that drive results across product marketing, customer support, public relations, e-commerce and employee recruitment.
An award-winning strategist, Parker has agency and client side expertise managing advertising, PR, online, CRM and international campaigns in specialty retail. In addition to keynote presentations at national universities and conferences, his insights have been featured in media outlets such as Forbes, Wall Street Journal, AdAge, PC World, AdWeek, USA Today, eMarketer and numerous other pubs.
He started his marketing career at Footaction USA and Foot Locker where he rose to increasing levels of responsibility, including advertising, online marketing and brand development. In 2006, Parker was handpicked to serve as Director of Marketing for Liz Claiborne where he ran the specialty retail division in New York City leading creative, marketing and digital. He later founded The Parker Marketing Group, a marketing communications firm providing Fortune 500 solutions to retailers and small businesses.
In 2011 he accepted a Forrester Research Groundswell award as recognition for RadioShack’s top-performing B2C digital campaigns. He has been honored by “Black Enterprise” magazine for his bold marketing strategies that helped transform American business. Parker was also selected by “The Network Journal” magazine as one of their “40 Under Forty” award recipients and as “Alumni of the Year” by the Dallas/Fort Worth affiliate of INROADS, Inc.
Parker resides in Keller, Texas and is a graduate of Florida A&M University. As a follower of Christ and a father of 2, he has an intense passion for transforming organizations and building high-performing teams. He has mentored more than 30 Dallas area small business owners and volunteers for organizations such as Shelter The World, The Plan Fund, Project Enterprise and Jack and Jill. He and his wife Alisha are also active at The Hills Church in Southlake, Texas
Hates: Socks, WiFi outages, snow & green beans