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Interactive Marketing, Leadership, Social Media11 Comments

5 Signs Your Brand is Abusing Social Media

May 21, 2013April 14, 2018 adriandparker

Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________. The word you used to fill in that blank reveals all you need … Continue reading 5 Signs Your Brand is Abusing Social Media

Learnings & Insight, Mobile, Social Media3 Comments

4 Reasons Your Social Strategy Is Incomplete Without Mobile

January 16, 2013April 14, 2018 adriandparker

It finally happened.  Last year social and mobile tied the knot in a private ceremony and now they’re having kids.  With smartphone adoption in the U.S. surging to new heights and social networking surpassing pornography as the #1 online activity, … Continue reading 4 Reasons Your Social Strategy Is Incomplete Without Mobile

Interactive Marketing, Location Based Marketing, Mobile9 Comments

The State of Location Based Marketing

February 18, 2012April 15, 2018 adriandparker

Yesterday’s Explore conference was a great opportunity to ignite my appreciation for smart people doing cool things in digital.  Jason Falls‘ signature event was well attended, well catered and included several social power-houses from the Dallas-Fort Worth area.  I’m not … Continue reading The State of Location Based Marketing

Interactive Marketing, RadioShack, Social Media145 Comments

Using Real-Time Media To Drive Real Results

December 23, 2011 adriandparker

Last week we hosted #SoRightLive, our first-ever live video webcast featuring RadioShack products and people.  Powered by Twitter, Facebook, and Ustream, the event included 5 broadcast segments showcasing “So Right” gifts: from smartphones and RC cars to headphones and DIY … Continue reading Using Real-Time Media To Drive Real Results

Learnings & Insight, Social Media1 Comment

10 Ways Social Media Can Get You Laid Off

February 9, 2011April 15, 2018 adriandparker

Found this blog post on Thoughtpick by Beirut titled,  Fun-List: Top 10 Ways in Which Social Media Can Get You Fired! Speaking as someone who wrote and implemented a corporate Social Media Policy, I can confirm that your online conversations are easier to … Continue reading 10 Ways Social Media Can Get You Laid Off

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