reBlog from ducttapemarketing.com: Small Business Marketing Blog from Duct Tape Marketing

I found this fascinating quote today: 1) Turn your service into a product – selling services is a little like selling air. By making your offerings more productlike you can create something tangible while your competitors continue to offer solutions driven, customer centric services. Give your services a name – install your solution – offer a set deliverable, with set outcomes at a set price and watch how easy it becomes to explain and sell. The other advantage of a packaged program offering with a set price is that it allows you to rise above the hourly wage. When you … Continue reading reBlog from ducttapemarketing.com: Small Business Marketing Blog from Duct Tape Marketing