Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________. The word you used to fill in that blank reveals all you need … Continue reading 5 Signs Your Brand is Abusing Social Media
Found this blog post on Thoughtpick by Beirut titled, Fun-List: Top 10 Ways in Which Social Media Can Get You Fired! Speaking as someone who wrote and implemented a corporate Social Media Policy, I can confirm that your online conversations are easier to … Continue reading 10 Ways Social Media Can Get You Laid Off
A few thoughts and hints I presented last July for the Plan Fund – a non-profit organization that provides coaching, resources and micro-loans for entrepreneurs in Dallas, Texas. The session gave insight into what a brand really is and what … Continue reading Smarter Branding For Your Small Business
So you think you want to start your own business? Great! Read this first. Then call your dream-killer brother so he can talk you out of it… or at least get you thinking. Continue reading The E-Attitudes: So You Want To Be An Entrepreneur?
Random Guy: Hey what do you do? Adrian Parker: Oh, I’m in the marketing field. RG: Oh! You make TV commercials? AP: Kind of… I set the strategy and then manage the creative process with… RG: You shoot the commercials? You come up with the ideas, right? AP: No, I don’t shoot them myself. We hire people… RG: Wait… so what do you do? Who actually does the marketing? AP: Well, it’s a collaboration. RG: [walking away] Yeah right… Good ol’ marketing. From the 4 P’s and cognitive dissonance to junk mail and Super Bowl ads… it’s arguably the most overused and … Continue reading What happens when a marketing guy cleans out his closet?