It finally happened. Last year social and mobile tied the knot in a private ceremony and now they’re having kids. With smartphone adoption in the U.S. surging to new heights and social networking surpassing pornography as the #1 online activity, … Continue reading 4 Reasons Your Social Strategy Is Incomplete Without Mobile
Random Guy: Hey what do you do? Adrian Parker: Oh, I’m in the marketing field. RG: Oh! You make TV commercials? AP: Kind of… I set the strategy and then manage the creative process with… RG: You shoot the commercials? You come up with the ideas, right? AP: No, I don’t shoot them myself. We hire people… RG: Wait… so what do you do? Who actually does the marketing? AP: Well, it’s a collaboration. RG: [walking away] Yeah right… Good ol’ marketing. From the 4 P’s and cognitive dissonance to junk mail and Super Bowl ads… it’s arguably the most overused and … Continue reading What happens when a marketing guy cleans out his closet?