It finally happened. Last year social and mobile tied the knot in a private ceremony and now they’re having kids. With smartphone adoption in the U.S. surging to new heights and social networking surpassing pornography as the #1 online activity, … Continue reading 4 Reasons Your Social Strategy Is Incomplete Without Mobile
Everyone has a story to tell about a time when their innovation made an impact on a campaign, client or in the community. Intuit wants to hear your story. We’re looking for 15 individuals to crown as “Intuit Innovators.” From … Continue reading How Do You Drive Innovation? Intuit Wants to Know
Back in April 2012 I led a discussion at the PR Newswire Content Marketing & Communications Leadership Forum in Dallas to discuss best practices and swap updates. PR Newswire wrote a quick overview of the session that can be viewed … Continue reading What is Intuit’s Approach To Building Agile Content?
In its simplest form, your personal brand is the answer to this all-important question: what do people think about me? Or, stated a more complex way, what equity does my reputation have in the minds of those who matter? For … Continue reading 3 Steps To Discovering Your Personal Brand
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At the beginning of 2012 I resigned as Director of Social & Digital Strategy at RadioShack to embark upon a new challenge with Intuit. As if the task of building an enterprise-wide social practice for one global brand wasn’t enough, … Continue reading 8 Lessons For Leading Change
Yesterday’s Explore conference was a great opportunity to ignite my appreciation for smart people doing cool things in digital. Jason Falls‘ signature event was well attended, well catered and included several social power-houses from the Dallas-Fort Worth area. I’m not … Continue reading The State of Location Based Marketing
Adrian D. Parker 