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featured, Leadership

The 5 Most Common Responses to Talking About Racism

featured, Leadership, Uncategorized2 Comments

Unrealistic Leadership: 10 Ways to Confront Racism in Your Organization

Career, featured, Leadership, Learnings & Insight292 Comments

Career Poker: Knowing When To Cash In Your Chips

featured, Leadership, Learnings & Insight10 Comments

The Top 7 Distinctions Between Weak and Strong Leaders

featured, Uncategorized7 Comments

4 Things I Learned From A 26-Year-Old Marketing Director

featured, Learnings & Insight, Love & Stuff5 Comments

Why Does A Good God Allow Bad Cancer?

Innovation, intuit, Social Media

How Do You Drive Innovation? Intuit Wants to Know

November 18, 2012April 14, 2018 adriandparker

Everyone has a story to tell about a time when their innovation made an impact on a campaign, client or in the community.  Intuit wants to hear your story. We’re looking for 15 individuals to crown as “Intuit Innovators.”  From … Continue reading How Do You Drive Innovation? Intuit Wants to Know

Uncategorized3 Comments

10 Things Forbes.com Does Better Than Your Website

July 31, 2012April 14, 2018 adriandparker

Forbes.com is not your grandpa’s pub.  In the last 2 years the website has doubled usage by rethinking their approach to publishing.  The 95-year-old company is now an online experiment engine – using search data, social media and digital tools to … Continue reading 10 Things Forbes.com Does Better Than Your Website

Innovation, Social Media2 Comments

What is Intuit’s Approach To Building Agile Content?

July 23, 2012April 14, 2018 adriandparker

Back in April 2012 I led a discussion at the PR Newswire Content Marketing & Communications Leadership Forum in Dallas to discuss best practices and swap updates.  PR Newswire wrote a quick overview of the session that can be viewed … Continue reading What is Intuit’s Approach To Building Agile Content?

Innovation, Leadership, Learnings & Insight1 Comment

3 Steps To Discovering Your Personal Brand

July 18, 2012April 14, 2018 adriandparker

In its simplest form, your personal brand is the answer to this all-important question: what do people think about me? Or, stated a more complex way, what equity does my reputation have in the minds of those who matter? For … Continue reading 3 Steps To Discovering Your Personal Brand

Leadership, Learnings & Insight27 Comments
Sticky post

8 Lessons For Leading Change

July 6, 2012April 15, 2018 adriandparker

At the beginning of 2012 I resigned  as Director of Social & Digital Strategy at RadioShack to embark upon a new challenge with Intuit.  As if the task of building an enterprise-wide social practice for one global brand wasn’t enough, … Continue reading 8 Lessons For Leading Change

Interactive Marketing, Location Based Marketing, Mobile9 Comments

The State of Location Based Marketing

February 18, 2012April 15, 2018 adriandparker

Yesterday’s Explore conference was a great opportunity to ignite my appreciation for smart people doing cool things in digital.  Jason Falls‘ signature event was well attended, well catered and included several social power-houses from the Dallas-Fort Worth area.  I’m not … Continue reading The State of Location Based Marketing

Learnings & Insight, Love & Stuff2 Comments

4 Things You Should Never Leave To Chance

February 10, 2012April 14, 2018 adriandparker

I’m guessing the start of my 2012 is like yours.  The horizon holds an abundance of opportunity in life, love and career.  Potential is ripe for the taking.  And while it won’t be a year without challenges, the obstacles make … Continue reading 4 Things You Should Never Leave To Chance

Leadership, Social Media1 Comment

Staying Social Fresh

February 8, 2012April 14, 2018 adriandparker

Yesterday was my first time in Tampa and though it was a quick trip, it was a good one.  Jason Keath invited me to speak at Social Fresh, a bi-annual conference specializing in enhancement tools for people in the social … Continue reading Staying Social Fresh

Leadership, Social Media7 Comments

Elevate: Launching and Leading A Social Media Practice

February 7, 2012February 9, 2012 adriandparker

On June 7, 2010 the late Steve Jobs took the stage at the World Wide Developers Conference in San Francisco to announce Apple’s latest break through release, the iPhone 4.  The tag line read “This changes everything. Again.” He wasn’t … Continue reading Elevate: Launching and Leading A Social Media Practice

Interactive Marketing, Learnings & Insight, RadioShack14 Comments

10 Things I’ll Miss About RadioShack

February 2, 2012April 14, 2018 adriandparker

Stephen had a horrible poker face.  I couldn’t read his mind but as I examined his eyes I was sure of one thing: he was dreaming up something that would make me uncomfortable. It was October 9, 2009 and I … Continue reading 10 Things I’ll Miss About RadioShack

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