How Do You Drive Innovation? Intuit Wants to Know
Everyone has a story to tell about a time when their innovation made an impact on a campaign, client or in the community. Intuit wants to hear your story. We’re looking for 15 individuals to crown as “Intuit Innovators.” From … Continue reading How Do You Drive Innovation? Intuit Wants to Know
10 Things Forbes.com Does Better Than Your Website
Forbes.com is not your grandpa’s pub. In the last 2 years the website has doubled usage by rethinking their approach to publishing. The 95-year-old company is now an online experiment engine – using search data, social media and digital tools to … Continue reading 10 Things Forbes.com Does Better Than Your Website
What is Intuit’s Approach To Building Agile Content?
Back in April 2012 I led a discussion at the PR Newswire Content Marketing & Communications Leadership Forum in Dallas to discuss best practices and swap updates. PR Newswire wrote a quick overview of the session that can be viewed … Continue reading What is Intuit’s Approach To Building Agile Content?
3 Steps To Discovering Your Personal Brand
In its simplest form, your personal brand is the answer to this all-important question: what do people think about me? Or, stated a more complex way, what equity does my reputation have in the minds of those who matter? For … Continue reading 3 Steps To Discovering Your Personal Brand
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8 Lessons For Leading Change
At the beginning of 2012 I resigned as Director of Social & Digital Strategy at RadioShack to embark upon a new challenge with Intuit. As if the task of building an enterprise-wide social practice for one global brand wasn’t enough, … Continue reading 8 Lessons For Leading Change
The State of Location Based Marketing
Yesterday’s Explore conference was a great opportunity to ignite my appreciation for smart people doing cool things in digital. Jason Falls‘ signature event was well attended, well catered and included several social power-houses from the Dallas-Fort Worth area. I’m not … Continue reading The State of Location Based Marketing
4 Things You Should Never Leave To Chance
I’m guessing the start of my 2012 is like yours. The horizon holds an abundance of opportunity in life, love and career. Potential is ripe for the taking. And while it won’t be a year without challenges, the obstacles make … Continue reading 4 Things You Should Never Leave To Chance
Staying Social Fresh
Yesterday was my first time in Tampa and though it was a quick trip, it was a good one. Jason Keath invited me to speak at Social Fresh, a bi-annual conference specializing in enhancement tools for people in the social … Continue reading Staying Social Fresh
Elevate: Launching and Leading A Social Media Practice
On June 7, 2010 the late Steve Jobs took the stage at the World Wide Developers Conference in San Francisco to announce Apple’s latest break through release, the iPhone 4. The tag line read “This changes everything. Again.” He wasn’t … Continue reading Elevate: Launching and Leading A Social Media Practice
10 Things I’ll Miss About RadioShack
Stephen had a horrible poker face. I couldn’t read his mind but as I examined his eyes I was sure of one thing: he was dreaming up something that would make me uncomfortable. It was October 9, 2009 and I … Continue reading 10 Things I’ll Miss About RadioShack
