Hi, I’m Adrian. As a journalist turned marketer, I built a career out of leading courageous change for brands like Patrón Tequila, Intuit, Foot Locker and Kate Spade. But after losing my business I realized I had spent years doing the wrong jobs – the wrong way.
So I spent the next 15 years writing, researching and testing how to be the courageous leader modern companies need. It worked…
I went from writing tweets for RadioShack to running a $7 billion brand. From being a nervous new leader to a confident boss of 80+ people.
From giving family my leftover time to putting them first. From hustling to prove my faith to trusting in who I was made to be. Now I know the truth:
Behind every business problem is a people solution.
In 2021, I left the job I loved to pursue the work I want to do next – empowering courageous change in work, family and faith. During this radical journey of rediscovery, I’ll teach you everything I know and give you the proven tools you need to win at work without losing your sanity.
Leaders create the conditions for success. It’s your job to convert uncertainty and fear into clarity and trust.
-Adrian Parker
My Story
I can’t swim, play golf, shuffle cards or tell left from right. She married me anyway.
My Bio
How I became the world’s first CFO (Chief Failure Officer) and why you should be next.
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How can I help you?
I inspire teams to do their best work by being a truer version of themselves.
Podcast
Almost 6,000 people listen to UNFOLLOW, a podcast I co-host with my best friend, Daryl Calfee. We challenge the “good” advice that leads to bad decisions in business, faith & family by sharing our own failures.
Most Read Articles
The Top 7 Distinctions Between Weak & Strong Leaders
The Black Cost of Silent White Christians
Why Does a Good God Allow Bad Cancer?
Unrealistic Leadership: 10 Ways to Confront Racism in Your Organization
What Is The Purpose of Cancer?
Most Popular Topics
Leadership – To The Leader Thinking About Leaving
Career Development – 4 Things I Learned From A 26-Yea-Old Marketing Director
Marketing – How To Spot The Best & Worst Content Marketing Strategies
Faith & Inspiration – The Unsafe Church: American Religion Gone Wrong
Inclusion & Diversity – The 5 Most Common Responses To Talking About Racism
Personal Essays – Rich Boss Poor Dad
When I was inducted into the Advertising Hall of Achievement, my co-workers, family & friends helped create this video that sums up what I strive to be every day.
“Adrian is an expert in his field but has an intense curiosity to learn.
He consistently delivers at the highest level and demands the same of his team and colleagues. Adrian does not understand or accept the concept of mediocrity.”
My Leadership Experience Includes:
Adrian D. Parker 