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I Went All The Way To Uganda To Help Poor People And Couldn’t Find Any
 Not a single one. I saw people eating scraps of maize. Torture survivors. Pregnant rape victims. Lepers. Crippled grandmothers. Blind great-grandmothers. The list goes heartbreakingly on. I witnessed thousands of people living in poverty this week but not one poor … Continue reading I Went All The Way To Uganda To Help Poor People And Couldn’t Find Any
Why Africans Close Their Eyes To Sing
Do you lose points on your Christian scorecard by keeping your eyes open during prayer? I’m an “eyes open” kinda guy during church and worship services. Even during prayer I prefer to keep the peepers unleashed since closed … Continue reading Why Africans Close Their Eyes To Sing
Why I’m Going to Uganda as Mosquito Bait
 I’m traveling to Uganda today because God told me to. It was more of an invitation than a command. I didn’t literally hear His voice but in my thoughts, dreams, prayers and desires, this beautiful continent has been a … Continue reading Why I’m Going to Uganda as Mosquito Bait
How To Spot The Best and Worst Content Marketing Strategies
Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices: FORMAT – “We use video, images and … Continue reading How To Spot The Best and Worst Content Marketing Strategies
Put A Ring On It: Moving Beyond Social Engagement
Day 1 of Social Fresh WEST is off to an amazing start. It’s always great connecting with new and familiar faces as we learn and laugh together. The slides below are from today’s keynote, Put A Ring On It: Moving Beyond Social Engagement. … Continue reading Put A Ring On It: Moving Beyond Social Engagement
5 Signs Your Brand is Abusing Social Media
Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________. The word you used to fill in that blank reveals all you need … Continue reading 5 Signs Your Brand is Abusing Social Media
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Why Fat, Foolish, Nervous People Make Better Leaders
It only took me a few decades but I’ve learned the only way to get somewhere new is to ask for directions. If I’m never the new guy at the office I’ll never be the VP of the division. If I’m … Continue reading Why Fat, Foolish, Nervous People Make Better Leaders
Mobile and B2B Marketing: Do They Mix?
Though overall mobile usage and adoption is skyrocketing, a recent survey by the Content Marketing Institute reveals the majority of B2B marketers didn’t get the memo. Only 1/3 of B2B Marketers have mobile optimized content and less than 25% have … Continue reading Mobile and B2B Marketing: Do They Mix?
What To Do While You’re Waiting To Be Discovered
Most of us are waiting, wanting or wishing for something. Â I am. Â I’m waiting to meet my firstborn son in a few months. Â I’m waiting for what lies ahead in my career. Â I’m wishing for a better me. I’m not … Continue reading What To Do While You’re Waiting To Be Discovered
Put A Ring On It: Moving Beyond Social Engagement
Social media has significantly changed business but business is also changing the way we do social media. Â How do you measure, monetize and optimize social interactions in a business environment? Â Look no further than your marriage. Â Everything I’ve learned about … Continue reading Put A Ring On It: Moving Beyond Social Engagement
Adrian D. Parker 