I forgave someone today and it felt pretty good. Forgiveness is a concept that seems more appropriate for a Sunday school lesson than a business strategy but that’s because it’s not a strategy at all. It’s a principle. And principles … Continue reading Getting Ahead by Letting Go. Forgiveness in the Workplace
Great article by Aaron Uhrmacher We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 … Continue reading 35+ Examples of Corporate Social Media in Action
A few thoughts and hints I presented last July for the Plan Fund – a non-profit organization that provides coaching, resources and micro-loans for entrepreneurs in Dallas, Texas. The session gave insight into what a brand really is and what … Continue reading Smarter Branding For Your Small Business
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So you think you want to start your own business? Great! Read this first. Then call your dream-killer brother so he can talk you out of it… or at least get you thinking. Continue reading The E-Attitudes: So You Want To Be An Entrepreneur?
I found this fascinating quote today: 1) Turn your service into a product – selling services is a little like selling air. By making your offerings more productlike you can create something tangible while your competitors continue to offer solutions driven, customer centric services. Give your services a name – install your solution – offer a set deliverable, with set outcomes at a set price and watch how easy it becomes to explain and sell. The other advantage of a packaged program offering with a set price is that it allows you to rise above the hourly wage. When you … Continue reading reBlog from ducttapemarketing.com: Small Business Marketing Blog from Duct Tape Marketing
Random Guy: Hey what do you do? Adrian Parker: Oh, I’m in the marketing field. RG: Oh! You make TV commercials? AP: Kind of… I set the strategy and then manage the creative process with… RG: You shoot the commercials? You come up with the ideas, right? AP: No, I don’t shoot them myself. We hire people… RG: Wait… so what do you do? Who actually does the marketing? AP: Well, it’s a collaboration. RG: [walking away] Yeah right… Good ol’ marketing. From the 4 P’s and cognitive dissonance to junk mail and Super Bowl ads… it’s arguably the most overused and … Continue reading What happens when a marketing guy cleans out his closet?
Adrian D. Parker 