Day 1 of Social Fresh WEST is off to an amazing start. It’s always great connecting with new and familiar faces as we learn and laugh together. The slides below are from today’s keynote, Put A Ring On It: Moving Beyond Social Engagement. … Continue reading Put A Ring On It: Moving Beyond Social Engagement
Though overall mobile usage and adoption is skyrocketing, a recent survey by the Content Marketing Institute reveals the majority of B2B marketers didn’t get the memo. Only 1/3 of B2B Marketers have mobile optimized content and less than 25% have … Continue reading Mobile and B2B Marketing: Do They Mix?
Several years ago in New York City I met a young guy doing fairly big things. Only 5 years out of college, he had been handpicked to lead marketing, public relations and advertising for the retail division of Liz Claiborne, … Continue reading 4 Things I Learned From A 26-Year-Old Marketing Director
Forbes.com is not your grandpa’s pub. In the last 2 years the website has doubled usage by rethinking their approach to publishing. The 95-year-old company is now an online experiment engine – using search data, social media and digital tools to … Continue reading 10 Things Forbes.com Does Better Than Your Website
When we opened the hospital room door we didn’t know what to expect. Would she be crying? Sleeping? Had they moved her to another room? Was this even the right room? As my wife and I peeked around the door … Continue reading What I Learned About Love
I forgave someone today and it felt pretty good. Forgiveness is a concept that seems more appropriate for a Sunday school lesson than a business strategy but that’s because it’s not a strategy at all. It’s a principle. And principles … Continue reading Getting Ahead by Letting Go. Forgiveness in the Workplace
Great article by Aaron Uhrmacher We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 … Continue reading 35+ Examples of Corporate Social Media in Action
A few thoughts and hints I presented last July for the Plan Fund – a non-profit organization that provides coaching, resources and micro-loans for entrepreneurs in Dallas, Texas. The session gave insight into what a brand really is and what … Continue reading Smarter Branding For Your Small Business
So you think you want to start your own business? Great! Read this first. Then call your dream-killer brother so he can talk you out of it… or at least get you thinking. Continue reading The E-Attitudes: So You Want To Be An Entrepreneur?