Last week I had the honor of accepting a Groundswell Award from Forrester Research on behalf of the RadioShack marketing team and imc2 agency. We earned top honors for our 2010 Holiday Heroes social media campaign and it was a … Continue reading Groundswell Award Unlocks Social Media Super Powers
Probably so. The beloved calorie king is taking a run at the Guinness World Record for most “Likes” to a Facebook post in 24 hours. The Social Media guy in me wishes I had thunk it. My prediction: a World … Continue reading Will 50,000 People Like Oreo Cookies Today?
Found this blog post on Thoughtpick by Beirut titled, Fun-List: Top 10 Ways in Which Social Media Can Get You Fired! Speaking as someone who wrote and implemented a corporate Social Media Policy, I can confirm that your online conversations are easier to … Continue reading 10 Ways Social Media Can Get You Laid Off
365 Days of Social Media: How I Learned by Shutting My Mouth This is the follow-up to last week’s post introducing my experiences developing a Social Media Learning Plan for RadioShack and the practical steps we took to jump-start our company’s … Continue reading 365 Days of Social Media: 5 Steps to Identifying and Understanding Your Audience
One year ago today I traded in my brand consulting hat for a full-time gig as head of social media for RadioShack Corporation. RadioShack (aka “The Shack”) was an iconic retail brand in the middle of an immense push to … Continue reading 365 Days of Social Media: How I Learned by Shutting My Mouth