How To Spot The Best and Worst Content Marketing Strategies

Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices: FORMAT – “We use video, images and … Continue reading How To Spot The Best and Worst Content Marketing Strategies

Put A Ring On It: Moving Beyond Social Engagement

Social media has significantly changed business but business is also changing the way we do social media.  How do you measure, monetize and optimize social interactions in a business environment?  Look no further than your marriage.  Everything I’ve learned about … Continue reading Put A Ring On It: Moving Beyond Social Engagement