Social media has significantly changed business but business is also changing the way we do social media. How do you measure, monetize and optimize social interactions in a business environment? Look no further than your marriage. Everything I’ve learned about … Continue reading Put A Ring On It: Moving Beyond Social Engagement
Everyone has a story to tell about a time when their innovation made an impact on a campaign, client or in the community. Intuit wants to hear your story. We’re looking for 15 individuals to crown as “Intuit Innovators.” From … Continue reading How Do You Drive Innovation? Intuit Wants to Know
Back in April 2012 I led a discussion at the PR Newswire Content Marketing & Communications Leadership Forum in Dallas to discuss best practices and swap updates. PR Newswire wrote a quick overview of the session that can be viewed … Continue reading What is Intuit’s Approach To Building Agile Content?
In its simplest form, your personal brand is the answer to this all-important question: what do people think about me? Or, stated a more complex way, what equity does my reputation have in the minds of those who matter? For … Continue reading 3 Steps To Discovering Your Personal Brand
In the past 2 years the RadioShack social team has had just as many failures as successes. For every article highlighting our innovative use of technology, there’s an equally as articulated report detailing what we learned from loss. And, therein … Continue reading My 5 Favorite RadioShack Social Campaigns
Last week I had the honor of accepting a Groundswell Award from Forrester Research on behalf of the RadioShack marketing team and imc2 agency. We earned top honors for our 2010 Holiday Heroes social media campaign and it was a … Continue reading Groundswell Award Unlocks Social Media Super Powers
Probably so. The beloved calorie king is taking a run at the Guinness World Record for most “Likes” to a Facebook post in 24 hours. The Social Media guy in me wishes I had thunk it. My prediction: a World … Continue reading Will 50,000 People Like Oreo Cookies Today?
Just read an interesting interview with Avatar writer/director/producer James Cameron on leadership, innovation & passion. I’m often intrigued by individuals who achieve monumental success, not necessarily for what they did, but for how they did it. Here are 4 interesting tidbits … Continue reading Why Blue People Are Better Leaders
One year ago today I traded in my brand consulting hat for a full-time gig as head of social media for RadioShack Corporation. RadioShack (aka “The Shack”) was an iconic retail brand in the middle of an immense push to … Continue reading 365 Days of Social Media: How I Learned by Shutting My Mouth
Adrian D. Parker 