Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices: FORMAT – “We use video, images and … Continue reading How To Spot The Best and Worst Content Marketing Strategies
Perform a quick Google search for advice on exiting or entering a job and you’ll find millions of articles dedicated to helping you make the critical hold ’em or fold ’em decision. Most of this guidance, however, provides a very … Continue reading Career Poker: Knowing When To Cash In Your Chips
Leading people is one of the most critical and challenging skills on this planet. Aside from parenthood – which has many similarities – there aren’t many competencies that universally possess equal amounts of hope and horror depending on how you wield their … Continue reading The Top 7 Distinctions Between Weak and Strong Leaders
Several years ago in New York City I met a young guy doing fairly big things. Only 5 years out of college, he had been handpicked to lead marketing, public relations and advertising for the retail division of Liz Claiborne, … Continue reading 4 Things I Learned From A 26-Year-Old Marketing Director
Social media has significantly changed business but business is also changing the way we do social media. How do you measure, monetize and optimize social interactions in a business environment? Look no further than your marriage. Everything I’ve learned about … Continue reading Put A Ring On It: Moving Beyond Social Engagement
A few days ago I shared a blog post, What Is The Purpose of Cancer?, inspired by my participation in the LIVESTRONG Challenge bike race. The courage, compassion and unity I witnessed there led me to a second self-inflicted inquiry: … Continue reading Why Does A Good God Allow Bad Cancer?