Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices: FORMAT – “We use video, images and … Continue reading How To Spot The Best and Worst Content Marketing Strategies
Day 1 of Social Fresh WEST is off to an amazing start. It’s always great connecting with new and familiar faces as we learn and laugh together. The slides below are from today’s keynote, Put A Ring On It: Moving Beyond Social Engagement. … Continue reading Put A Ring On It: Moving Beyond Social Engagement
Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________. The word you used to fill in that blank reveals all you need … Continue reading 5 Signs Your Brand is Abusing Social Media
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It only took me a few decades but I’ve learned the only way to get somewhere new is to ask for directions. If I’m never the new guy at the office I’ll never be the VP of the division. If I’m … Continue reading Why Fat, Foolish, Nervous People Make Better Leaders
Perform a quick Google search for advice on exiting or entering a job and you’ll find millions of articles dedicated to helping you make the critical hold ’em or fold ’em decision. Most of this guidance, however, provides a very … Continue reading Career Poker: Knowing When To Cash In Your Chips
Though overall mobile usage and adoption is skyrocketing, a recent survey by the Content Marketing Institute reveals the majority of B2B marketers didn’t get the memo. Only 1/3 of B2B Marketers have mobile optimized content and less than 25% have … Continue reading Mobile and B2B Marketing: Do They Mix?
Leading people is one of the most critical and challenging skills on this planet. Aside from parenthood – which has many similarities – there aren’t many competencies that universally possess equal amounts of hope and horror depending on how you wield their … Continue reading The Top 7 Distinctions Between Weak and Strong Leaders
Several years ago in New York City I met a young guy doing fairly big things. Only 5 years out of college, he had been handpicked to lead marketing, public relations and advertising for the retail division of Liz Claiborne, … Continue reading 4 Things I Learned From A 26-Year-Old Marketing Director
Most of us are waiting, wanting or wishing for something. I am. I’m waiting to meet my firstborn son in a few months. I’m waiting for what lies ahead in my career. I’m wishing for a better me. I’m not … Continue reading What To Do While You’re Waiting To Be Discovered
Social media has significantly changed business but business is also changing the way we do social media. How do you measure, monetize and optimize social interactions in a business environment? Look no further than your marriage. Everything I’ve learned about … Continue reading Put A Ring On It: Moving Beyond Social Engagement
