Social media has significantly changed business but business is also changing the way we do social media. How do you measure, monetize and optimize social interactions in a business environment? Look no further than your marriage. Everything I’ve learned about social media I got from my wife. Kinda.
This is a quick share of the presentation slides and a video from the WCG Social Commerce event at SXSW 2013. I was honored to speak to and learn from some of the most brilliant brands and digital minds around. Check it out and let me know what you think.
ROI can come from the most important places. Many thanks to my wife Alisha for being a good sport and awesome partner.
Video created by UPG
Slideshare presentation: Put A Ring On It: Moving Beyond Social Engagement