It’s easier to learn by watching.
You observe and inquire, research and report. Gathering information and adding it to your own experiences is how many ideas are sparked. It’s a mental exercise.
But learning by walking is different. You have to get in the cage and interact with your customer, target, audience, competitor and even yourself. It’s a human exercise.
Watching gives you control. Walking gives you a connection.
Watching change is something you do. Walking changes you.
In 2013 I’m doing a lot more walking. Watching is so 2012.