Forbes.com is not your grandpa’s pub. In the last 2 years the website has doubled usage by rethinking their approach to publishing. The 95-year-old company is now an online experiment engine – using search data, social media and digital tools to … Continue reading 10 Things Forbes.com Does Better Than Your Website
Back in April 2012 I led a discussion at the PR Newswire Content Marketing & Communications Leadership Forum in Dallas to discuss best practices and swap updates. PR Newswire wrote a quick overview of the session that can be viewed … Continue reading What is Intuit’s Approach To Building Agile Content?
In its simplest form, your personal brand is the answer to this all-important question: what do people think about me? Or, stated a more complex way, what equity does my reputation have in the minds of those who matter? For … Continue reading 3 Steps To Discovering Your Personal Brand
At the beginning of 2012 I resigned as Director of Social & Digital Strategy at RadioShack to embark upon a new challenge with Intuit. As if the task of building an enterprise-wide social practice for one global brand wasn’t enough, … Continue reading 8 Lessons For Leading Change