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Month: July 2012

Uncategorized3 Comments

10 Things Forbes.com Does Better Than Your Website

July 31, 2012April 14, 2018 adriandparker

Forbes.com is not your grandpa’s pub.  In the last 2 years the website has doubled usage by rethinking their approach to publishing.  The 95-year-old company is now an online experiment engine – using search data, social media and digital tools to … Continue reading 10 Things Forbes.com Does Better Than Your Website

Innovation, Social Media2 Comments

What is Intuit’s Approach To Building Agile Content?

July 23, 2012April 14, 2018 adriandparker

Back in April 2012 I led a discussion at the PR Newswire Content Marketing & Communications Leadership Forum in Dallas to discuss best practices and swap updates.  PR Newswire wrote a quick overview of the session that can be viewed … Continue reading What is Intuit’s Approach To Building Agile Content?

Innovation, Leadership, Learnings & Insight1 Comment

3 Steps To Discovering Your Personal Brand

July 18, 2012April 14, 2018 adriandparker

In its simplest form, your personal brand is the answer to this all-important question: what do people think about me? Or, stated a more complex way, what equity does my reputation have in the minds of those who matter? For … Continue reading 3 Steps To Discovering Your Personal Brand

Leadership, Learnings & Insight27 Comments
Sticky post

8 Lessons For Leading Change

July 6, 2012April 15, 2018 adriandparker

At the beginning of 2012 I resigned  as Director of Social & Digital Strategy at RadioShack to embark upon a new challenge with Intuit.  As if the task of building an enterprise-wide social practice for one global brand wasn’t enough, … Continue reading 8 Lessons For Leading Change

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