Groundswell Award Unlocks Social Media Super Powers

Last week I had the honor of accepting a Groundswell Award from Forrester Research on behalf of the RadioShack marketing team and imc2 agency.  We earned top honors for our 2010 Holiday Heroes social media campaign and it was a very humbling experience on many levels. When I started at RadioShack in January 2010, I was left with one lonely mandate: read the book Groundswell.

Two years after launching the social media practice there, not only were we being recognized by the very people who wrote the book on social, but also we were considered among 200 other entries, including Mercedes Benz, Starbucks, MTV, Sprint, Best Buy and *gulp* Britney Spears.

You can check out the winning campaign, press and other details online. For now, you absolutely must peep the above acceptance video imc2 created for the ceremony. It’s epic.

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