It’s time to serve those who serve us. Sixteen percent of the U.S. workforce support the restaurant, hospitality and service industries. As they close their doors for our safety we can’t turn our backs on their survival. Three ways you can make an impact today.
1) HELPING - Funds to support hospitality workers, owners and the families they provide for. Text USBG, TOTCF or ARAR to 36413 to donate $10 to one of these respective non-profits: United States Bartenders' Guild @usbg, @tales_of_the_cocktail Foundation or @anotherroundanotherrally.
2) HIRING - Intentional recruitment of service industry employees for meaningful projects that provide income. From content production, business consulting and virtual services, these men and women present a valuable talent pool. At Bacardi and Patrón we’re doing just that.
3) HEALING - Rebuilding this industry post-crisis ensures workers have jobs to return to. This involves grants for business operations, lobbying for regional support and building ongoing awareness. Organizations like @beardfoundation are addressing this.
12 years ago, when the last recession hit, I went from owning a blossoming business to living off PB&J sandwiches in a matter of months. I can’t imagine what it feels like to happen in mere days.
I’m privileged to work with a @patron team who voluntarily, reflexively jumped into action, shifting their budgets and plans to serve the people who have served Patrón for so many years. It’s a small investment among the vast ocean of needs so we’re working daily to do more, share more, hire more and support as best we can. This is worth taking personal. Please keep talking and sharing your stories of needs, need-meeters and ideas. We’re listening!
God bless 🙏🏾
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