365 Days of Social Media: 5 Steps to Identifying and Understanding Your Audience

365 Days of Social Media: How I Learned by Shutting My Mouth This is the follow-up to last week’s post introducing my experiences developing a Social Media Learning Plan for RadioShack and the practical steps we took to jump-start our company’s … Continue reading 365 Days of Social Media: 5 Steps to Identifying and Understanding Your Audience

365 Days of Social Media: How I Learned by Shutting My Mouth

One year ago today I traded in my brand consulting hat for a full-time gig as head of social media for RadioShack Corporation.  RadioShack (aka “The Shack”) was an iconic retail brand in the middle of an immense push to … Continue reading 365 Days of Social Media: How I Learned by Shutting My Mouth