So you think you want to start your own business? Great! Read this first. Then call your dream-killer brother so he can talk you out of it… or at least get you thinking. Continue reading The E-Attitudes: So You Want To Be An Entrepreneur?
I found this fascinating quote today: 1) Turn your service into a product – selling services is a little like selling air. By making your offerings more productlike you can create something tangible while your competitors continue to offer solutions driven, customer centric services. Give your services a name – install your solution – offer a set deliverable, with set outcomes at a set price and watch how easy it becomes to explain and sell. The other advantage of a packaged program offering with a set price is that it allows you to rise above the hourly wage. When you … Continue reading reBlog from ducttapemarketing.com: Small Business Marketing Blog from Duct Tape Marketing
Random Guy: Hey what do you do? Adrian Parker: Oh, I’m in the marketing field. RG: Oh! You make TV commercials? AP: Kind of… I set the strategy and then manage the creative process with… RG: You shoot the commercials? You come up with the ideas, right? AP: No, I don’t shoot them myself. We hire people… RG: Wait… so what do you do? Who actually does the marketing? AP: Well, it’s a collaboration. RG: [walking away] Yeah right… Good ol’ marketing. From the 4 P’s and cognitive dissonance to junk mail and Super Bowl ads… it’s arguably the most overused and … Continue reading What happens when a marketing guy cleans out his closet?