How To Spot The Best and Worst Content Marketing Strategies

Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices:

  • FORMAT – “We use video, images and real-time engagement…”
  • MEDIA – “We create paid, owned and earned experiences…”
  • CHANNEL - “We use Facebook, Twitter, YouTube, LinkedIn…”
  • SOURCE – “We have curated, syndicated, and costume content…”
  • INTENT – “We drive traffic to our blog for lead gen and SEO…”

How To Spot The Best and Worst Content Marketing Strategies - Adrian ParkerThe only answer you won’t hear is “I don’t know.”

While these inputs represent vital building blocks for connecting ideas, communities and people, successful content marketing strategies start with 2 core questions:

1. Who are we talking to… and why should they care?

2. What are we saying… and why should they share?

Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. A content marketing strategy dependent on a specific channel, format or source will soon be on life-support as technology changes and interest wanes.

There is a better way. At Intuit we’ve had the opportunity to test, learn and iterate on several campaigns targeting global business professionals and small business owners. The content marketing strategy we’ve adopted focuses on maximizing the 2 core questions and scaffolding our content plans around consumer-driven motivations.

The best and worst of content marketing strategies come to life in 4 types:

4 Types of Content Marketing Strategies - Adrian Parker

WORST: Vanity Content

With lagging consumer relevancy and even lower trust, many traditional, outbound marketing tactics fall into the vanity category. Companies struggle to hit tomorrow’s revenue forecast and reach today’s audience with yesterday’s playbook.  Until recently the marketing solar system revolved around products and brands, not consumers. Mass scale was rewarded, encouraged and expected. Vanity content strategies are like a bad blind date that expects you to pay for dinner after blabbering about themselves through three painful courses. To be fair, vanity content pieces do have a place and a purpose but a strategy built on this approach is destined to fail. Just say no.

GOOD: Conversational Content

Conversational content powers Twitter timelines, serving as a virtual village where ideas go to spread or die. The steady stream of share-bait presents easy access to news, information, updates and random distractions. Done right, this approach requires dedicated resources who are equipped with the right tools and empowered by leaders. Like a great dinner party, the key to great conversational content is to start the discussion, not own it. Conversations can quickly become viral or convictional based on how audiences respond so leave room for the unplanned.

BETTER: Convictional Content

Content that evokes emotions, strengthens beliefs or confronts assumptions is challenging to produce yet powerful to consume. We often speak of “humanizing” or “personifying” our brand, alluding to the notion that people connect more easily with other people. This approach works extremely well when focused on the people behind your products and a story bigger than your brand. What this content approach lacks in scale it makes up for in transparency and trust. Great content elicits an action, which is the ultimate goal of most brand marketing and media. Instead of asking for the action, convictional content asks for a discussion.

BEST: Viral Content

The word “viral” has been abused more than Charlie’s bitten finger. By definition, the term denotes that new consumption comes from the activities of current consumers. Or said another way, users begat other users. Even within Intuit virality has various degrees. Sales enabling content for QuickBooks Online Accountant Edition (B2B) performs very differently from a TurboTax video campaign (B2C). While every piece of viral content isn’t necessarily marketing, all viral marketing delivers on the core 2 motivators: giving consumers a reason to share and care.

It begs an obvious question: In a world transformed by digital technology, why is viral content so prevalent online yet elusive for marketers? Easy answer: We’re busy creating innovative ways to talk about what we know best – ourselves.

Let’s Talk

In business, strategies answer obvious questions and question obvious answers. Any content plan will evolve over time but should always serve as a true north representation of what and who your brand stands for. Last week at Social Fresh West in San Diego I had the opportunity to discuss how to drive digital results by focusing on relationships. This “Care & Share Model” illustrates how it came together using a recent case study from Intuit. You can check out the full presentation on Slideshare or below.

I look forward to hearing how brands and small businesses alike tackle these challenges. If your content strategy had a Facebook page, would any of your customers like it? Leave a comment below with how you would rank your own content marketing strategy. Feel free to link to examples!

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Put A Ring On It: Moving Beyond Social Engagement

Day 1 of Social Fresh WEST is off to an amazing start. It’s always great connecting with new and familiar faces as we learn and laugh together. The slides below are from Put A Ring On It PDF - Adrian Parker - Social Freshtoday’s keynote, Put A Ring On It: Moving Beyond Social Engagement. Be sure to follow along if you’re here in San Diego or online. As always, leave a comment below or send me a Tweet with feedback or questions. [Click here f you want to view the slides directly on SlideShare.]

Stay fresh!

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5 Signs Your Brand is Abusing Social Media

Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________.

The word you used to fill in that blank reveals all you need to know about how successful social strategies will be at driving growth in your organization. Abuse – defined as “abnormal use” – simply means the utilization of something for a purpose it was not manufactured for. Pencils as cue tips, credit cards as therapists, food as a best friend and people as punching bags are all obvious examples of something abnormally used.

If you or your team have misaligned expectations about the role of social interactions there isn’t much chance fitting the proverbial square peg into the round hole. Over the last 3 years I’ve had the opportunity to speak to and coach business leaders across the globe and I’ve learned to spot the social media abusers fairly quickly. There are usually 5 ways businesses abuse social media so watch out for these warnings signs in your organization:

5 Signs Social Media Abuse - Adrian Parker Intuit

1) You get an email every month asking how much revenue was driven from Facebook. Social connections and peer recommendations hugely impact purchase decisions but using your channels as a direct response vehicle is the #1 sign you’re an abuser. This offense is worsened if you actually reply to said email with a dollar figure and no other context about your customers. Measuring the value of social activity purely in dollar signs is like measuring the ROI of your mom by her life insurance amount. It doesn’t make sense and actually impairs the ROI of your efforts by missing the bigger picture (lifetime value, media efficiency, loyalty, recommendations and trust). Click here for more on social attribution models and ROI.

2) Your customer care team isn’t actively monitoring social channels. When you said “yes” to using Twitter to connect with customers you also said “yes” to providing timely answers and follow-up to relevant inquiries. It’s a marriage. For richer or for poorer you have a responsibility to be present in the conversation even when it’s not convenient. Companies that sell or serve online have an obligation to treat online conversations in the same manner they would address a face-to-face interaction. Would you like to know how responsive you are as a brand? Try the Twitter Customer Analysis report from Simply Measured (it’s free).

3) You talk about yourself all day. Every day. Can you (Adrian is hot) imagine how (Adrian can’t cook) annoying (Adrian is from Texas) it is to attempt to (Adrian misses his hair) converse with (Adrian wants you to read this) someone who is constantly (Adrian has a budget meeting today) talking about themselves. Just stop it. Inside our companies we all spend an obsessive amount of time talking to, at and about our products as if the earth is still flat and the sun revolves around them. Outside your conference room is where the real world starts. It’s round, customers are real people and relationships matter. Here’s my 37-slide point-of-view on how to create content that drives connections.

4) The leaders who decide social budgets, staffing and resources aren’t active online. Your CMO doesn’t need to have a verified Twitter account or a custom WordPress blog but the key trigger-pullers in your organization do need to be present and participatory online. It truly is the only way to form an accurate end-to-end picture of how to best utilize social as a business mechanism. Imagine Jennifer Quotson, Visual Merchandising Director for Starbucks, procuring vendors to redesign their stores without ever stepping inside one. Better yet, picture Ross Meyercord, CIO of Salesforce.com, deciding next year’s staffing and expense plan without an understanding of customer trends or cloud adoption rates. It’s laughable but it happens more frequently than you think. As a leader, when you reduce your brand’s online experience to a row in an Excel spreadsheet you’re ill-equipped to make intelligent decisions about how best to drive growth. Shifting a company culture to a social first mindset isn’t easy but here are some tools to start the journey.

5) One team “owns” social media or mobile. Social media is ultimately about connections, not control. If one group holds the keys to the kingdom (either by design or default) you’re driving a Porsche 911 stuck in neutral. The true power of these peer connections is realized when a company’s culture embraces engagement as an opportunity to learn, hear and connect more with the people who keep you in business. It’s not a PR function or a marketing campaign, though those are key elements. With 1 billion people on Facebook and half the United States using a smartphone, digital and mobile strategy is everyone’s job. Realign your team and recalibrate your mindset or you may very well be the bottleneck to progress. Not convinced? Here are 4 reasons your social strategy is incomplete without mobile.

Abuse – abnormal use – can be expected with nascent, emerging technologies that require us all to flex muscles in new ways. With constant change comes constant learning. The opportunity lies in dispelling misinformation regarding interactive marketing and enabling both teams and leaders to learn new ways to drive growth from the inside out. Stop the abuse and take the time to do it right.

I’d love to hear from social media leaders and marketers alike. What are some ways you see social engagement mis-used in organizations and what are the barriers to increasing our social IQ? Leave a comment below.

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Why Fat, Foolish, Nervous People Make Better Leaders

Fat Foolish PeopleIt only took me a few decades but I’ve learned the only way to get somewhere new is to ask for directions. If I’m never the new guy at the office I’ll never be the VP of the division. If I’m never the fat guy at the gym I’ll never be the fit guy at the beach. My nervous first date was a requirement for my eventual 30th wedding anniversary. Every MVP was a rookie and every star on the Hollywood Walk of Fame was once a “nobody.”

The real lesson is that success is easier to envy than emulate. Acting like you have the answers is much harder in the long run than simply asking for help. I believe being unfamiliar and uncomfortable is the only path to being strong and certain.

In the short-term, it’s simpler to insulate yourself in a cocoon of comfort, convenience and predictability. But that same cocoon becomes a coffin when you starve off the very thing you need to ensure healthy growth – change. So I’m learning to embrace errors and seek surprises. For better or worse, problems pave the way to solutions. Permission to fail is the tool to succeed.

After all, smart  men were once fools who asked for help. Wise men never stop asking.

So be the fat, foolish, new, nervous guy – just don’t stay that way. Watch out for the know-it-alls, they secretly want to be just like you.

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Career Poker: Knowing When To Cash In Your Chips

Perform a quick Google search for advice on exiting or entering a job and you’ll find millions of articles dedicated to helping you make the critical hold ‘em or fold ‘em decision. Most of this guidance, however,  provides a very reactive, even passive formula to decision making. If you simply wait until you’re dissatisfied with your current role or presented with a better option, you’re paying huge opportunity costs in the form of unnecessary angst, frustration and inefficiency. Proactive career management requires a tops-down look at these decisions.

Admittedly, I’m a horrendous poker player (seriously, don’t even ask me to shuffle cards) but the dynamics of absorbing environmental cues, adapting to uncontrollable circumstances and risk management are a great blueprint for building better career decisions.

Career Poker Knowing When To Cash In Your Chips

1) Know how much you can lose

In poker, folding a hand isn’t losing – it’s quitting before you lose. Amazing winners are awesome quitters who limit their losses on bad hands. A winning game plan starts with a strategy for losing the right way. How much are you willing to bet and what are the indicators that signal you’re losing? Good poker players don’t play more than 50% of the hands they are dealt. Each one has a starting hand requirement that determines when to hold ‘em and when to fold ‘em.

2) Play tight and aggressive

There are 169 possible starting hands in Texas Hold ‘Em. Tight and aggressive players limit their play to only the top 10 hands – or about 6% of the hands dealt. Career poker requires each player to predetermine and measure exactly when to bow out. I started my new role at Intuit 13 months ago and within the first 6 months I created 3 requirements that would signal its time for me to fold:

#1 – I’m in the way. My background and skills are insufficient to lead the team and there are better candidates present. Simply being temporarily insufficient isn’t a deal breaker because that doesn’t mean you’re not the best fit for the role. It just means you need to learn and get to a break-even point faster.

#2 – My leadership and management approach are no longer a fit for the requirements to be successful. There’s rarely a need to force a square peg in a round hole.

#3 – I fulfill the initial charter of my role (launch and lead a new Center of Excellence) and can expand my scope for greater impact in another capacity .

3) Count your chips

What’s the market compensation range for someone in your field with similar skills and experience? Don’t know? Find out using Glassdoor or any number of websites that provide a peek inside the salary mechanics of major companies. Winning is not solely based on income but maximizing your earning potential is a significant contributor to future opportunities. If you’re underpaid by 30% or more it may be time to address the value discrepancy or look to roles that provide more equitable compensation models.

4) Higher stakes mean higher risks

What’s the biggest difference between a poker game with $2 stakes versus $20 stakes?  Skill.  As the stakes rise so does the average skill level of the other players. Mastery of a low stakes game does not translate into continued success at higher levels. Smart poker players are intentional about where they play and who they play against. More often than not, your pursuit of higher positions and income is also a pursuit of more responsibility. Do you want your boss’s job? Do you want your boss’s boss’s job? Think about it before raising the stakes on your own game.

5) Pay attention to the other players

Poker is a game of odds and observation, with opportunities to flex both sides of your brain.  While you’re watching the cards don’t forget to keenly pay attention to the other players for tells, bluffs and play styles that influence your success. One supremely beneficial tool in the game of career poker is LinkedIn. It’s a great tool for identifying individuals who have positions you aspire to and then mapping their journey. Do they have MBAs? What’s the average age or tenure in a certain industry? What skills or past experiences are a common thread among certain roles? Another great observational tool on the job is the lost art of asking. Many senior leaders are refreshingly candid about their career history and offer simple advice for moves you should emulate or landmines to evade.

Have you ever seen someone move into a high profile role or promoted to a position ahead of their time? These aren’t accidents. They are the result of patiently and intentionally building up career value (chips) over a period of time and leveraging this value to place well-timed bets when the cards are right. Like anything worthwhile, it’s much easier said than done but the rewards can far outweigh the risks if you’re willing to invest the time to truly build a career, not just a job.

I would love to hear your thoughts. What are your requirements for doubling down on a role or taking a bet in a new position?

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Mobile and B2B Marketing: Do They Mix?

B2B and Mobile Marketing - Adrian ParkerThough overall mobile usage and adoption is skyrocketing, a recent survey by the Content Marketing Institute reveals the majority of B2B marketers didn’t get the memo. Only 1/3 of B2B Marketers have mobile optimized content and less than 25% have mobile applications. The modern business decision maker is perpetually seeking information to inform her long, sometimes complex path to purchase. Mobile screens and connected experiences represent a potent opportunity to get right in front of her face, literally.

Today I had the opportunity to present at the B2B Digital Edge Live Conference in San Francisco. I’m sharing a few concepts that inform why, how and where Intuit’s Accounting Professionals Division is integrating mobile opportunities into their marketing mix.

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The Top 7 Distinctions Between Weak and Strong Leaders

top 7 distinctions weak strong - adrian parker

Leading people is one of the most critical and challenging skills on this planet.  Aside from parenthood – which has many similarities – there aren’t many competencies that universally possess equal amounts of hope and horror depending on how you wield their power.

Leadership isn’t new.  Each year we spend more than $60 billion on leadership development programs, books, articles and classes to crack the code on how to successfully guide human organizations to a desired goal.  More often than not, they fail.  Why?  Because people don’t like change.  Both managers and direct reports are naturally resistant to change and leadership training is 3 times more effective at teaching knowledge than it is in changing behavior.  Simply put, knowing how to effectively lead and being an effective leader are two very different things.

As I mentioned in an earlier post about learning to lead, I’ve been leading teams for the past several years and I also invest a meaningful amount of resources into honing my own abilities.  Through direct and indirect experiences I’ve compiled this list of the top 7 distinctions between weak and strong leaders.

1. Weak leaders outsource their decisions. Strong leaders outsource their thinking.  Good leaders are like General Managers of sports teams: they put the right guys in the right roles but take ownership of the outcome.  Ineffective leaders, instead, will push partners, agencies and peers to make the tough decisions in an effort to diffuse potential failure or downgrade their accountability.

2. Weak leaders avoid confrontation. Strong leaders are comfortable with uncomfortable conversations.  All results-driven leaders relentlessly guard their time, their focus and their vision.  Just like the uncomfortable “no” is the only way to protect your time, the uncomfortable performance evaluation is the only way to protect your team.  Strong managers aren’t heartless ogres but they are OK with facing issues head on.  As GE business titan Jack Welch said, “The biggest cowards are managers who don’t let people know where they stand.”

3. Weak leaders manage by consensus. Strong leaders aren’t afraid to walk alone.  Lead long enough and you’ll inevitably come across a turn in the road where you find yourself walking alone.  The times when the vision is the fuzziest are the times when a leader longs for support the most.  It’s easy to succumb to the desire to be popular and change course for safer seas.  The only problem is, consensus is like the wind – it won’t tell you which way is True North.  Jeff Bezos, Amazon CEO, recently shared his experience during Amazon’s early days.  “One thing that I have learned within the first couple of years of starting the company is that inventing and pioneering requires a willingness to be misunderstood for long periods of time.”  Strong leaders are sometimes lone nuts.

 4. Weak leaders seek approval. Strong leaders earn respect.  In the wake of the 9/11 tragedies, Former President George W. Bush achieved a 90% approval rating in 2001, the highest in the history of the poll.  By 2008 it had plummeted to just 25%, one of the lowest ever recorded.  Approval is a great force to have in your sails but a leader’s journey can not depend on approval alone.  Respect, however, is much harder to earn, making it that much more difficult to erode away in the face of misunderstanding.

 5. Weak leaders see feedback as a pain. Strong leaders see feedback as a gift.  A few years ago I had lunch with a senior VP at the Dr. Pepper Snapple Group and he shared a phrase I’ve been using ever since – “feedback is a gift.”  He discouraged me from becoming a “yes but.”  These are the leaders who politely dismiss your perspective with the simple introductory phrase “Yes… but (insert excuse here).” “Yes… but I don’t have time to explain to you why we’re changing strategies.”  Yes… but you don’t understand the big picture.”  Weak leaders avoid feedback because it requires true humility to accept criticism in a helpful manner.  Pride hates feedback.

 6. Weak leaders focus on events and emotions. Strong leaders focus on results and relationships.  The urgent will always be the enemy of the important.  The valuable work that propels your team into tomorrow and truly makes an impact is always postponable because today has more than enough distractions.  Weak leaders stay so mired in the day-to-day maintenance of egos, emotions and entitlement that real results become a distant mirage.  Effective executives drive for results by putting relationships and resources into proper perspective and concentrate on the critical few areas where superior performance will produce outstanding results.  As Peter Drucker admonished, “Do first things first and second things not at all.”

 7. Weak leaders assume they’re strong and don’t ever change. Strong leaders acknowledge they’re weak and embrace change.  Growth comes through resistance.  Like a runner training to conquer a steep incline, as we overcome various degrees of difficulty it increases our ability to take on even greater loads in the future.  The truth is this: being weak is a prerequisite for being strong.  Yet the only way to stay strong is to intentionally put yourself in situations where you are required to grow.  It sounds counter-intuitive but it’s the secret to how the good get better, the rich get richer and the strong get stronger.  When you invest in yourself the interest always compounds in your favor.

We’re all weak in some areas but strong leaders know it’s not OK to simply dismiss your shortcomings and it’s never OK to give up.  Strong leaders find a way and weak leaders find an excuse.  The leadership journey is just that, a series of opportunities to better yourself by giving yourself away to people and causes bigger than yourself.

What do you think?  Would love to hear your opinions on the key characteristics that you believe separate weak and strong leaders. 

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4 Things I Learned From A 26-Year-Old Marketing Director

4 Things I Learned from 26 yr Old Marketing Director -Adrian Parker

Several years ago in New York City I met a young guy doing fairly big things. Only 5 years out of college, he had been handpicked to lead marketing, public relations and advertising for the retail division of Liz Claiborne, what was then a $4.8 billion Fortune 500 fashion manufacturer. He named his own salary and secured a semi-corner office in the Empire State Building.

As Director of Marketing, his leadership peers were at least 10 years his senior and had spent several years in the fashion industry, a new vertical for the young up-and-comer.  When we first met, what struck me about him was his apparent confidence – some would say arrogance – and professional demeanor that seemed well beyond his years.  As we got to know one another, inevitably the subject of his age and “success” came up. He shared a few things that I’ve taken to heart throughout my career.

1) Don’t let people despise your age or use it against you. Misperceptions about demographics are part of life.  Age, race, gender and other characteristics are words that describe you, not define you.  Only you can do that.

2) Learn quickly but be honest about what you don’t know.  Great leaders are good learners.  Every new role comes with a knowledge gap that you must quickly close in order to add value to the organization.  It also helps immensely to do a personal audit of your professional assets and liabilities so you can improve in critical areas.

3) Recognize your opponents and allies before they pick a side.  Usually it takes about 100 days to accurately size up the architecture of an enterprise: skills, staff, systems, strategy, etc.  Early buddies may be getting close to figure you out.  Those co-workers that at first seemed stand-offish may just be more guarded than others. Be careful about who you align with and attempt to stay above any existing tensions until you can diagnose why they exist.

4) Lean in to your strengths.  He was a creator, an innovator and a change maker. The iconic Liz Claiborne was in desperate need of his skills and he knew how to quickly move the brand needle.  A key success element to any position is knowing the specific job you were hired to do and the role you fill.  In his case, the fashion house had plenty of style gurus but not many brand drivers.  He knew his role and where he could be accretive to the vision.

As you may have guessed, that 26-year-old corporate stud muffin was me.  I learned all these things because I really didn’t do any of them with the level of diligence that I would have liked to.  In hindsight I can glean powerful pearls of insight so I’m grateful for the lessons learned.

It’s funny how life is lived moving forward but understood looking backward. Happy learning.

The good ol' NYC days when I had a little hair, lots of clothes and a 1.5 hour commute.

The good ol’ NYC days when I had a little hair, lots of clothes and a 1.5 hour commute.

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What To Do While You’re Waiting To Be Discovered

Waiting to be discovered - Adrian Parker

Most of us are waiting, wanting or wishing for something.  I am.  I’m waiting to meet my firstborn son in a few months.  I’m waiting for what lies ahead in my career.  I’m wishing for a better me.

I’m not alone. Recent research suggests that we’re all wired to wait longer for bigger rewards.  When given a choice between small rewards that are immediate and large rewards that are delayed, we instinctively choose long term success.  It seems waiting is natural but it’s how we wait that makes all the difference.

The 30-something hopeless romantic, the table-waiting pop singer and the self-published blogger are all waiting for a moment when dreams and opportunity intersect.  They’re waiting for a chance to be someone else’s solution.  Waiting for that defining moment when Morpheus offers Neo the red pill and changes life as we know it.  They’re waiting to be discovered.

waldo image

There’s only one problem.  No one’s waiting for you.  The few people doing the discovering aren’t waiting for you to show up.  In fact, they don’t even know you exist.  There is no American Idol for your dream or X-Factor for your future. No one holds open auditions for roles, assignments or challenges that really matter.  Instead they look for people who are already doing what you’re waiting to do.

Why wait for lightning to strike when you can make your own storm?  Your next big break, soul mate or dream job will find you when you start working.  Simply put, there’s a right and a wrong way to wait.  A wait that produces results is productive.  A wait that prolongs worry is unproductive.  As someone who has been on both sides of the coin and learned a little about being the waiter and the waitee, I’ll offer a few tips for things to do while waiting to be discovered.

Work More

Why wait when you can work? Work produces energy and results that just beg for attention.  Get busy in a small way each day.  When I started my own marketing company in 2007 I had big ideas and zero customers.  Once I began to actually plan the work and work the plan, clients rolled in.

Talk Less

I’ve never hired the candidate who wants the job the most.  I hire the one who produces results.  Talk less about how bad you want an opportunity and showcase how good you already are.  When your work speaks for you, people notice.  Increased competition means everyone is looking for the best and they have easy access to technology and information to help them decide if you are or aren’t.  Your reputation should create breadcrumbs that lead opportunities to you.

Refocus

Eliminate this phrase from your human hard drive: “This job is perfect for my career because…” Same goes for relationships, movie roles or whatever else you’re cooking up.  Focus on how you solve their problem rather than how they can be your solution.  What pisses you off?  What gets you super excited?  What pains you constantly? Focus on the problems you intend to solve and the skills you need to prepare for them.

Be Patient

When you can’t be useful, be patient.  During the course of most major endeavors you will inevitably reach your end – the point where you’re not in control.  When the money, time, contacts or desire are running on “E” it’s a great time to park and be still.  This one’s tough.  When my business hit a wall it felt like being stuck in quicksand.  Taking time to quiet my thoughts and engage my creativity was much more productive than flailing around for a quick-fix. (Note: Here’s what to do if you ever get stuck in quicksand)

Seek Help

It’s easier to help someone who is already helping themselves.  Once you’ve invested in pursuing your path don’t be afraid to ask someone for counsel, support or even a helping hand.  Oftentimes you have an arsenal of people ready, willing and able to pitch in if you’ve won their hearts.

The greatest strength is gained by waits.  Though it can be hard, resist the urge to seek short-term solutions for endeavors that are worth the effort.  There’s no shame in waiting for what you truly want as long as you’re doing it in a focused, productive and positive manner.

What are you waiting on? Any tips you would add for your patiently impatient peers?

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Put A Ring On It: Moving Beyond Social Engagement

Social media has significantly changed business but business is also changing the way we do social media.  How do you measure, monetize and optimize social interactions in a business environment?  Look no further than your marriage.  Everything I’ve learned about social media I got from my wife.  Kinda.

This is a quick share of the presentation slides and a video from the WCG Social Commerce event at SXSW 2013.  I was honored to speak to and learn from some of the most brilliant brands and digital minds around.  Check it out and let me know what you think.

ROI can come from the most important places.  Many thanks to my wife Alisha for being a good sport and awesome partner.

Video created by UPG

Slideshare presentation: Put A Ring On It: Moving Beyond Social Engagement

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